Our strategy

Our sense of purpose

We connect everyone and everything so people live better and work smarter

This is our reason for existence. We can only be meaningful to our customers if we offer them solutions that make their life easier and that enable them to work in a more efficient and effective way.

Accelerating our Fit for Growth strategy: becoming a digital service provider



Proximus wants to become a digital service provider, connecting everyone and everything so people live better and work smarter. It’s our ultimate objective to service our customers and offer them a superior customer experience with a quality and service that can be experienced through our best quality integrated network, easy-to-use and innovative solutions, best accessibility & local reach, and proactive servicing.

Proximus will accelerate its strategy by making its organization fitter, transforming towards a more lean and agile structure with higher efficiency and continuing its simplification efforts to drive cost reduction.

Proximus will grow the value of its core business offering relevant integrated solutions for residential and business customers and developing smart pricing.

We want to build the future through accelerating fiber roll-out, driving the digital transformation of our processes & customer interactions and deploying meaningful, application-led innovation.

Accelerating the strategy will require to further transform the company. This will be truly enabled by the company’s Good to Gold culture, its organization and through more people with a growth mindset, inspired by our core values: agility, collaboration and accountability.

The sound financial position of Proximus allows for investing in its customer satisfaction and the long-term value of the company. With the announced Fiber roll-out plan, Proximus estimates its annual investment level for the Group over the next 3 years to be around 1 billion €.