Proximus acquires exclusive broadcasting rights for Studio 100 TV as from 1 January 2018

26/10/2017

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Proximus acquires exclusive broadcasting rights for Studio 100 TV as from 1 January 2018

26/10/2017

In 2015 Proximus and Studio 100 started a commercial partnership with the exclusive launch of Wanagogo - the digital platform of Studio 100 with all favorite heroes for children - on Proximus TV and via the Wanagogo App. This partnership entered a new stage in 2016 with the launch of the Studio 100 TV channel in Wallonia, in the basic Proximus TV offer.

It was a natural move for Proximus and Studio 100 to deepen their strategic partnership even further with the launch of the Studio 100 TV channel in Flanders, as from 1 January 2018. As such, Studio 100 TV will be nationwide available in the basic offer of Proximus TV, in both French and Flemish, and exclusively for Proximus TV customers. In addition, as from 1 January 2018, Njam, the first cooking channel in Flanders, will follow as well.


Hans Bourlon, CEO of Studio 100:

We are very pleased that Proximus, an iconic, dynamic Belgian company, chooses resolutely for Studio 100 as a partner to grow together. We are happy we can now further expand this in Flanders. With this new dynamic, together we’ll write a beautiful Belgian growth story.


Dominique Leroy, CEO of Proximus
Dominique Leroy, CEO of Proximus

The exclusive acquisition of Studio 100 TV in Flanders as part of our basic Proximus TV offering will allow us to further anchor Proximus in Flanders amongst families with kids, while our nationwide penetration and strong presence in Wallonia will support Studio 100 to further enlarge their footprint.


Guillaume Boutin, Chief Consumer Market Officer of Proximus
Guillaume Boutin, Chief Consumer Market Officer of Proximus

I’m really excited that we entered a new phase in our partnership with Studio 100. Their fully convergent 360° family entertainment offer is a strategic addition to our family and kids content, just as Netflix and the Champions League are key assets for our entertainment and sports lovers.



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