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Renewed collaboration between VRT and Proximus to strengthen the local media ecosystem

VRT and Proximus have agreed to renew and reinforce their collaboration on the distribution of the VRT channels and content in Proximus' digital TV offer. Through this renewed collaboration, VRT and Proximus – thanks to the new Proximus Pickx platform – want to respond to the ongoing evolution of media consumption habits.

Proximus’ new tv experience will put local content and channels, including those of VRT, in the spotlight and ensure that users can discover them at a glance in an intuitive interface. VRT and Proximus will also continue to work together to further improve the overall consumer experience, both in terms of how the VRT content is presented on Proximus' Pickx platform, and with regard to events such as concerts and festivals.

This reinforced collaboration will allow Proximus and VRT to forge even closer ties and therefore contribute to the creation of a stronger local ecosystem.

Guillaume Boutin, CEO of the Proximus Group

"We are immensely satisfied to have concluded an enriched collaboration agreement with an important player like the VRT. We are convinced that, through this collaboration, Proximus, the VRT and its various strong brands will pave the way for a stronger local ecosystem. Customers on Proximus Pickx will be able to enjoy an enriched tv experience, wherever and whenever they want."

Paul Lembrechts, CEO of the VRT

"With its offer, the VRT wants to reach all Flemings in the best and most user-friendly way possible. Our programs, such as our internationally recognized fiction series and our news offer, are strongly appreciated by the Flemish. Thanks to this new, improved collaboration with Proximus, consumers will be able to find this offer at Proximus even faster and better, wherever and whenever they want. And the more our own productions resonate with the Flemish, the more the Flemish production sector can grow as a result."

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