Proximus launches "Flex"

Proximus launches "Flex", a unique new range of packs that can be customized to the needs of each member of the family

From 1 July, Proximus will offer each household the opportunity to create a pack tailored to its needs through its new "Flex" offering. In addition to even greater personalization, other revolutions are also making their debut: free mobile data outside the bundle, unlimited calls for everyone, and a new app to make daily life easier for the family. Advantageous plans with several mobile subscriptions will also be offered. The first pack in the Flex range will be available from €59.99. Proximus has developed this new offer in collaboration with its customers.

Connected families: the possibilities of digital technology in the service of their daily lives

Millennials have grown up and become parents in their turn, bringing with them new consumption habits and very specific expectations of new technologies: these new connected families expect more and more flexibility and freedom in their choices and consumption, but also help from technology to make their daily lives easier and to pursue their passions even more intensely. The constantly changing societal context in which these families live no longer allows to consider the family as a homogeneous whole, but rather as a group of individuals with different personalities, desires and aspirations.

Therefore, each member of the family must be able to find what they are looking for in a telecom offer; that's why Proximus proposes a flexible pack that can be customized to everyone's needs.

Flex, an offer as unique as each member of the family

The range of Flex packs consists of the following categories that you can mix as you see fit:

Finally, everyone stays connected to the news through the My e-Press offer, which is included in the Flex packs at no extra cost and which gives a choice of access to either the full digital subscription of Le Soir + or of Het Laatste Nieuws.

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With our new strategy #inspire2022 and our brand promise ThinkPossible we want our customers to experience the possibilities of digital so that they can live better. Four years after the successful launch of Tuttimus, we now introduce our new offer, Flex. We have developed Flex together with our customers, and it allows each family to adapt the offer to their needs, and each member of the family can enjoy all the possibilities Proximus brings thanks to an attractive family mobile offer. With Flex, our customers can also enjoy worry-free mobile data, worry-free Wi-Fi coverage, and can organize their family life digitally thanks to the Family life app. Finally, we are also enhancing the Pickx experience with the launch of the new Android TV V7 decoder.


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