Proximus to broadcast the eSportsONE channel and sharpen its positioning in the Belgian esports ecosystem

Today, Proximus announces the conclusion of several strategic agreements and launches a string of new initiatives to boost the visibility of esports. This demonstrates the company’s drive to play an important role in the development of the esports environment in Belgium.

A new international channel dedicated to esports on the Proximus TV, Web and App platforms to provide a greater showcase for esports

The new eSportsONE channel is available from today on the Pickx platform (TV, application and website). It broadcasts in English, 24/7, and will offer more than 1,000 hours of live international esports events per year, as well as exclusive analysis formats. Esports enthusiasts will be able to watch top competitions for games such as Dota 2, Warcraft 3, Starcraft 2, NBA 2K and Rocket League. The channel is available to all Proximus TV customers and can be found at channel number 135.

New exclusive agreements with META and ESL, title sponsor of the Proximus ePro League

On the strength of the experience gained since 2018, Proximus has signed several new agreements aimed at fostering the growth of the Belgian esports community by giving greater exposure to gamers.

By joining forces with META, Proximus will support the official national League of Legends championship. Under the revamped name "Belgian League presented by Proximus", the competition will enjoy greater media coverage and audience reach thanks to the broadcasting of the matches, with French- and Dutch-speaking commentators and specialists, on all Proximus Pickx channels. In addition, Proximus is extending its collaboration with ESL for the ESL Benelux Proximus Championships on CS:GO, allowing the extension of its broadcast on all its platforms. Finally, Proximus remains the title sponsor of the Proximus ePro League, the official Belgian championship of EA SPORTS FIFA, for the next 5 years. The competition will be broadcast on the Eleven Pro League channels from this season onwards, and will therefore remain accessible to all All Sports customers.

Via the web page dedicated to esports ( and the social media (Facebook, Instagram or Twitch), fans will find all the information related to the three leagues (calendar, results and live streaming), as well as a host of esports-related news and videos. But that’s not all, as Proximus will also continue to offer fans the best of the international Dreamhack and ESL competitions.

A partnership with the Belgian Football Association to find tomorrow's new talent

As part of their partnership, renewed in July, Proximus and the Belgian Football Association have decided to join forces to develop the "eDevils". As the main partner, Proximus will draw on its expertise to help develop national teams in the field of esports and cast its net to discover young talent through the organization of competitions.

To achieve this objective, Proximus Basecamp, the official training center of the Red Devils in Tubize, will include a training area where eDevils can train, develop their skills and thus reach their full potential. A first concretization will be to find the 2 new eDevils that will complete the PES (Pro Evolution Soccer) team and that will have the chance to represent Belgium during the UEFA eEuro 2021 qualifications. The selections will take place during online tournaments scheduled to be organized this December and January. This does not mean that FIFA gamers will be losing out in any way, the aim being to have competitive eDevils on both games.

VUB partner for the 'Expert Class in eSports Management' program

Proximus will also continue to nurture its local roots to encourage the development of esports nationwide by lending its support to the new program launched this year by the VUB and its faculty of physical education and physiotherapy: "Expert Class in eSports management". This program includes a series of "new generation" continuing education seminars, aimed at juniors and seniors who fancy their chances of becoming esports experts.

Proximus will share its experience with the students with the aim of taking the entire esports environment in Belgium to a professional level and of training tomorrow's experts in the development of esports at home and abroad.

A new program to discover the "caster" of tomorrow

Finally, as part of its drive to strengthen its editorial team and cultivate young talent, Proximus is on the lookout for a Dutch-speaking caster to comment on the various local competitions broadcast on the Pickx channels. This search for the talent of tomorrow will take place via the new and exclusive program "Be the next caster" produced by Proximus Media House. In a web format of four episodes starting on November 23, eight candidates will take on various challenges linked to the caster profession to battle it out and try to convince a professional jury to put them through to the final and have a chance of becoming the "next caster".


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