In order to succeed in our ambitions for 2030, Proximus Group defines the ‘Amplify’ strategy for our domestic activities (Benelux). For Proximus Global, the ‘Elevate’ strategy was founded.
(More info about ‘Elevate’ at our Proximus Global website)
Our sense of purpose
Boldly building a connected world that people trust so, society blooms
Stijn Bijnens, CEO Proximus Group: " The DNA of our Benelux activities is to provide infrastructure, solutions, security and to build the trust that businesses, customers and Belgian society truly need. "
By connecting people and organizations in a safe, reliable and inclusive way, we empower them to participate fully in an increasingly digital society. We are committed to providing reliable digital infrastructure for all, strengthening digital trust through security, sovereignty and data protection, reducing our environmental impact and equipping our people with the capabilities needed for tomorrow.
Our target picture 2030
A locally anchored digital infrastructure reference, supported by trusted brands that resonate across generations and industries
Amplify
To reach our target picture, we protect our leadership position in telecom in the B2C market and ensure profitable growth of our IT activities in the B2B market, by providing the best network, superior products and high‑quality services.
Regarding our infrastructure, we enable gigabit access for Belgium by deploying it ourselves and through collaborations. Additionally, we strengthen our mobile leadership and transform network operations with AI to boost efficiency and customer experience.
Finally, we reimagine our way of working to prepare for the future. We invest in our colleagues to gain future orientated skills and drive efficiencies through simplification and AI. We will also offer a nationwide edge infrastructure.
A customer experience that truly makes a difference
An infrastructure that provides secure connectivity for everyone at any time
Investments in colleagues & technologies, like edge computing to prepare ourselves for the future
We apply 4 transversal priorities in our daily actions: AI is our ally wherever possible, our Think possible culture guides us in ‘how’ to realize the strategy, we consistently look for sustainable value creation and finally we hold the regulations in high regard.