The world is changing, society is undergoing an unprecedented transformation, while the effects of global warming are becoming increasingly tangible. In this global context, the transition to a new strategic cycle was the right time to reflect on our purpose and the bigger role we want to take in society.
Our new purpose is: “Boldly building a connected world that people trust so society blooms.” We are actively building a connected world, shaped by strong connections between people, data, machines, ideas and companies.
By protecting their data and securing our networks, we ensure that people can trust and embrace technology. If everyone makes the most of the possibilities of technology then individuals, households, companies and governments will flourish – and society will benefit.
This new purpose inspired our new three-year strategy for 2023- 2025: bold2025 Our bold2025 strategy further reinforces the path taken with #inspire2022.
We chose the name ‘bold’ because we believe that it is by being bold that we will create most value for society, our customers and our shareholders. Our strategy relies on three exceptional strengths – our gigabit network, our technology assets and our people – which will deliver excellent value to our stakeholders: society, our customers and our shareholders
A changing society requires a change in our purpose
Our bold2025 strategy further reinforces the path taken with #inspire2022. We chose the name bold because not only does the context in which we operate calls for audacious leadership and choices, but also because we want to underline that we are enthusiastic about the daring ambitions that we have set out for ourselves. We believe that it is by being bold, that we will be able to create real impact for our shareholders, our customers and for society.