Proximus remains the reference in Belgium for fans of the UEFA Champions League until 2027
Excellent news for Proximus customers: the company announces today it has renewed the broadcasting rights for all matches of the UEFA Champions League until 2027. The renewed agreement allows Proximus to keep offering the best of European club football via Pickx. Football fans will even get more top matches thanks to a new competition format.
In recent years, a growing number of football fans have tuned in to Proximus Pickx on Tuesday and Wednesday evenings as their preferred place to watch the UEFA Champions League. Through Pickx, customers with the 'Pickx Sports' or 'All Stars & Sports' TV subscriptions can watch all the UEFA Champions League matches with top commentators and reportages from the group stage to the final, on all screens (on their decoder, on pickx.be and on the Pickx app).
Thanks to the renewed contract between Proximus and UEFA, which runs until the end of the 2026-2027 season, football fans can continue to count on Pickx to watch Belgian and international star players perform on the largest European stage. What's more, the new competition format will lead to even more top encounters between Europe's best teams. With 36 participating clubs (instead of 32 today) and a newly introduced League preceding the knock-out phases fans will be able to watch around 200 matches throughout the season.
The UEFA Champions League is without a doubt the most attractive club competition at the international level. We are therefore delighted that our customers will continue to enjoy the drama and excitement associated with this competition in the years to come, as part of our extensive sports offering. This will ensure that we live up to our positioning as a premium brand.
More information about the full schedule and programming will follow in the coming months.