In 2021 we further developed our Pickx platform to deliver entertainment to our customers anytime and anywhere.
This included launching Pickx+, an exclusive new channel for our All Stars, All Sports, and All Stars & Sports subscribers, offering Pickx+ as a separate TV option accessible via the Pickx app, and introducing Pickx Mix that transforms and simplifies our TV portfolio.
Flex was launched as a series of packs that allow families to create a subscription based on the needs of each individual family member. The options include entertainment, data usage, and 5G access.
We have extended Flex to create the Business Flex modular pack for small businesses and self-employed people.Discover Flex
Cybercrime insurance: Cyber care
While we continue to focus on cybercrime prevention and encouraging digital citizens to remain alert, this is not always enough. With this in mind, we launched Cyber Care with our partner AXA Partners. CyberCare is an insurance policy that offers technical, legal, financial, and psychological support in the event of any cybercrime-related wrongdoing.
Even with prevention efforts, there has been a rapid growth in cybercrime, ranging from cyberbullying to identity and data theft. Figures suggest that 1 in 10 online purchasers have fallen victim to some type of fraud, and 25% of young people have had to face up to some kind of online bullying.
Smart Wi-Fi at home
In 2021 we enhanced the possibilities in MyProximus to manage the Wi-Fi experience at home. For example, customers can now see a complete list of connected devices, control the Wi-Fi access of their children’s smartphones, get guidance to find the perfect spot for a Wi-Fi booster and check the Wi-Fi quality in different rooms and receive recommendations to improve it.The new smart Wi-Fi from Proximus
MyProximus has evolved from an administrative tool to a smart digital companion designed to assist Belgians in their daily lives. 2021 saw the launch of several new MyProximus services, including:
The integration of the 4411 mobility service makes it easy for customers to pay for parking.Discover 4411
The MyFootprint service uses a few predefined questions to give customers insight into their ecological footprint so they can act to reduce their negative effect on the environment.Use MyFootprint
Proximus collaborates with the public sector to realise projects that benefit Belgian societyDiscover EnergieID
E-banking: Banx & Beats
Working with Belfius Bank, we launched two new services in 2021:
A fully digital, Belgian banking experience that encourages customers to make more sustainable choices with a dashboard that shows customers the ecological footprint of their purchases. To develop the dashboard, Proximus worked with Doconomy.
This exclusive monthly plan bundles banking (accounts, cards, and insurance) with telecommunications (including internet, telephony, TV, and mobile subscriptions).
We responded to the increased need for digitalisation in education by entering into a strategic cooperation agreement with Signpost, the Belgian market leader for ICT solutions in education.
By the end of 2021, we had already provided 44 schools with a fiber connection and 10 schools with a DSL connection. We are also focused on developing a home offering for teachers, including a laptop with the right software and first-rate connectivity.
Working together is what makes our Belgian economic ecosystem thrive. At Proximus, we believe that partnerships are crucial to growth and innovation . They are also a means to generate more value . Also, by working together we can have a positive impact on the environment and the society at large.