Customers

Pickx

We developed our Pickx platform to deliver entertainment to our customers anytime and anywhere. 
This included launching Pickx+, an exclusive new channel for our All Stars, All Sports, and All Stars & Sports subscribers, offering Pickx+ as a separate TV option accessible via the Pickx app, and introducing Pickx Mix that transforms and simplifies our TV portfolio.

We aspire to make our entertainment platform Proximus Pickx the number one streaming service on the market, providing a broad offer of content and features that add to the viewing experience. Over the coming years, we will further personalize the customer experience through profiling and targeting specific customer segments as well as individual devices.

Flex

Flex was launched as a series of packs that allow families to create a subscription based on the needs of each individual family member. The options include entertainment, data usage, and 5G access.

We have extended Flex to create the Business Flex modular pack for small businesses and self-employed people.

Cybercrime insurance: Cyber care

While we continue to focus on cybercrime prevention and encouraging digital citizens to remain alert, this is not always enough. With this in mind, we launched Cyber Care with our partner AXA Partners. CyberCare is an insurance policy that offers technical, legal, financial, and psychological support in the event of any cybercrime-related wrongdoing.
Even with prevention efforts, there has been a rapid growth in cybercrime, ranging from cyberbullying to identity and data theft. Figures suggest that 1 in 10 online purchasers have fallen victim to some type of fraud, and 25% of young people have had to face up to some kind of online bullying.

Smart Wi-Fi at home

In a context where the quality and performance of the internet and Wi-Fi at home or in the office are becoming increasingly crucial, we launched our new Internet Box, enabling a faster, smarter, safer, and more energy-efficient Wi-Fi connection. Equipped with Wi-Fi 6 and Mesh technologies, it offers the fastest in-home Wi-Fi experience on the market, with surfing speeds up to 40% faster than Wi-Fi 5. The Internet Box was also designed to be more environmentally friendly: it uses 24% less energy than the previous generation and the casing is made entirely of recycled plastic.

Our Smart Wi-Fi solution manages all connections and automatically adapts to provide customers with the best Wi-Fi coverage at home.

E-banking: Banx & Beats

Working with Belfius Bank, we launched two new services in 2021:

• Banx
  A fully digital, Belgian banking experience that encourages customers to make more sustainable choices with a dashboard that shows customers the ecological footprint of their purchases. To develop the dashboard, Proximus worked with Doconomy.
  
  The positive impact on the planet and user-friendliness of the app are key motivators for satisfaction. At the same time, we want to offer our Banx customers a unique digital banking experience: Banx customers can now pay with Bancontact using Apple Pay.
• Beats
  This exclusive monthly plan bundles banking (accounts, cards, and insurance) with telecommunications (including internet, telephony, TV, and mobile subscriptions).